SPOTTER is an always-on AI strength & physique coach that actually remembers you — programming, form and accountability, any hour you train.
Brilliant — when you can afford them and reach them. But they sleep, and they're not there at 5am when the doubt hits.
It will remember you, in a general sort of way. It won't hold your programme, track your progression, or tell you the honest thing when you've been away for three weeks. It's an assistant. This is a coach.
A specialist coach that remembers your lifts, your program, your injuries and your goals — and holds you to them. Instant, 24/7. The knowledge of a great coach, the availability of your phone.
Training built for your goal, gear and schedule — and adjusted the moment life changes.
Cues, fixes and safe swaps when something hurts or the rack's taken. Browse the free technique library.
How eating for training works — energy, protein, food quality — explained straight. Your personal numbers stay a dietitian's job, and SPOTTER says so.
Checks in, tracks your streak, celebrates real PRs and calls out the excuses.
Remembers everything about your training, so you never start from scratch.
Talk to it between sets — hands chalked, phone down. (Pro tier, on its way — founding members meet it first.)
Your experience, your days, your gear, any niggles. It builds your plan.
Log your sets, ask anything mid-session, adjust on the fly.
It remembers, reviews your week, and pushes the next step. Every time.
All prices in US dollars. Founding members pay $99.99/month, locked for life.
The Founding Ten — ten places. You get the Pro service at a founder's rate, and that rate never rises for as long as your membership runs. Not a twelve-month promotion — locked, permanently. No charge today: join the waitlist and you'll be first through the door at launch.
Tell us how you train and which level fits. The Founding Ten pay $99.99/month, locked for life.
SPOTTER keeps a structured athlete file — your lifts, programme, progression and injuries — in a form built for training, and reasons over it every session. It's an opinionated specialist with a coaching method, not a hedging generalist, and it comes to you with check-ins instead of waiting to be asked. General-purpose AI is a brilliant assistant. SPOTTER is a coach.
For most lifters, it does what a great online coach does — programming, technique, accountability — on call 24/7, at a fraction of the cost. For serious competition prep, the Elite tier is built to sit alongside or replace a human prep coach.
SPOTTER is built by Ash and Iron Limited — coaching forged for people who train with intent.
We're forming the founding group now. Join the waitlist and you'll be first in, at founding pricing of $99.99/month — locked for as long as you stay a member.
No. Joining the waitlist is free. You choose whether to subscribe at launch.
SPOTTER coaches training, nutrition and recovery, and will work around a niggle. It is not a medical service — for real pain or injury it will tell you to see a physio or doctor.